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國際商務談判是典型的跨文化、跨學科的綜合性學問和藝術。國際商務談判作為國與國之間、企業與企業之間經濟交往的重要環節,在相當程度上決定著交易的成敗,企業的興衰,甚至影響著一個國家的發展機遇。由於語言和文化的差異難以可克服,國際商務談判這門獨具特色的跨文化課程,在用不同文字表述後損失了相當部分的原始意境,從而也造成了談判效果的耗損。因此,為了能夠讓學習者更好地領悟國際商務談判的精髓,盡可能原汁原味地保留另外一種語言的本真含義,進一步提高國際商務談判人才的培養品質,編者從國際商務談判的實戰性出發,根據國際商務談判的規律,全面地介紹了國際商務談判從準備、組織到談判技巧、戰略戰術的相關知識。本書由英文寫成,全書共十章,內容加大了跨文化方面的相關內容,和對談判人才個性化培養方面的知識介紹,突顯出本書國際化、通識化、實戰化的特點。
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Chapter 1 Fundamentals of International Business Negotiation
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1.1 Basic Concept and Characteristics of Business Negotiation
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1.2 Forms of International Business Negotiation
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Case Study
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Exercises
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Chapter 2 Preparing for Negotiation
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2.1 Establishing Objectives
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2.2 Collecting and Analyzing Information Concerned
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2.3 Forming the Negotiation Team
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2.4 Planning for International Business Negotiation
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2.5 Choice of Negotiation Venues
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2.6 Negotiators Check List
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Case Study
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Exercises
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Chapter 3 The Process of Negotiation
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3.1 Negotiation Atmosphere and Opening Steps
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3.2 Opening Strategies
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3.3 Bidding and Bargaining
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Case Study
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Exercises
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Chapter 4 Closing the Negotiation
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4.1 Identification and Means of Negotiation Closing
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4.2 Tactics Towards Agreement
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4.3 Tips on Contract Signing
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Case Study
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Exercises
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Chapter 5 Negotiation Principles
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5.1 Win-Win Concept
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5.2 Collaborative Principled Negotiation
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5.3 Law of Interest Distribution
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5.4 Law of Trust
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Case Study
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Exercises
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Chapter 6 Negotiation Strategies and Tactics
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6.1 Developing Your Negotiation Strategies
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6.2 Strategic Considerations
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6.3 Useful Negotiation Strategies
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6.4 Useful Negotiation Tactics
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Case Study
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Exercises
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Chapter 7 Professional Skills for International Business Negotiation
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7.1 Skill of Talking
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7.2 Skills of Asking and Answering
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7.3 Skills of Body Language
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7.4 Application of the Body Language in Negotiation
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Case Study
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Exercises
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Chapter 8 International Business Contract Negotiation
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8.1 Conclusion and Guarantee of a Contract
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8.2 Modification,Termination and Assignment of Contracts
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8.3 Authentication and Notarization of a Contract
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Case Study
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Exercises
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Chapter 9 Personal Styles and Negotiation Modes
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9.1 Negotiators’Personal Styles
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9.2 Negotiators’Personal Styles and AC Model
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9.3 Personal Styles vs. Negotiation Modes
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9.4 Application of Personality Checks
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Case Study
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Exercises
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Chapter 10 Different Cultures and Business Negotiation
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10.1 Definition of Culture
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10.2 Cultural Change
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10.3 Negotiation and Conflict Resolution Across Cultures
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10.4 Cultural Dimensions and Negotiation
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10.5 Business Negotiating Styles of Different Cultures
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10.6 Cross the Cultural Gap
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Case Study
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Exercises
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- 出版地 : 臺灣
- 語言 : 繁體中文
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