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如何用英文進行國際商務談判

出版日期
2019/11/01
閱讀格式
PDF
書籍分類
學科分類
ISBN
9789577358011

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國際商務談判是典型的跨文化、跨學科的綜合性學問和藝術。國際商務談判作為國與國之間、企業與企業之間經濟交往的重要環節,在相當程度上決定著交易的成敗,企業的興衰,甚至影響著一個國家的發展機遇。由於語言和文化的差異難以可克服,國際商務談判這門獨具特色的跨文化課程,在用不同文字表述後損失了相當部分的原始意境,從而也造成了談判效果的耗損。因此,為了能夠讓學習者更好地領悟國際商務談判的精髓,盡可能原汁原味地保留另外一種語言的本真含義,進一步提高國際商務談判人才的培養品質,編者從國際商務談判的實戰性出發,根據國際商務談判的規律,全面地介紹了國際商務談判從準備、組織到談判技巧、戰略戰術的相關知識。本書由英文寫成,全書共十章,內容加大了跨文化方面的相關內容,和對談判人才個性化培養方面的知識介紹,突顯出本書國際化、通識化、實戰化的特點。
  • Chapter 1 Fundamentals of International Business Negotiation
    • 1.1 Basic Concept and Characteristics of Business Negotiation
    • 1.2 Forms of International Business Negotiation
    • Case Study
    • Exercises
  • Chapter 2 Preparing for Negotiation
    • 2.1 Establishing Objectives
    • 2.2 Collecting and Analyzing Information Concerned
    • 2.3 Forming the Negotiation Team
    • 2.4 Planning for International Business Negotiation
    • 2.5 Choice of Negotiation Venues
    • 2.6 Negotiators Check List
    • Case Study
    • Exercises
  • Chapter 3 The Process of Negotiation
    • 3.1 Negotiation Atmosphere and Opening Steps
    • 3.2 Opening Strategies
    • 3.3 Bidding and Bargaining
    • Case Study
    • Exercises
  • Chapter 4 Closing the Negotiation
    • 4.1 Identification and Means of Negotiation Closing
    • 4.2 Tactics Towards Agreement
    • 4.3 Tips on Contract Signing
    • Case Study
    • Exercises
  • Chapter 5 Negotiation Principles
    • 5.1 Win-Win Concept
    • 5.2 Collaborative Principled Negotiation
    • 5.3 Law of Interest Distribution
    • 5.4 Law of Trust
    • Case Study
    • Exercises
  • Chapter 6 Negotiation Strategies and Tactics
    • 6.1 Developing Your Negotiation Strategies
    • 6.2 Strategic Considerations
    • 6.3 Useful Negotiation Strategies
    • 6.4 Useful Negotiation Tactics
    • Case Study
    • Exercises
  • Chapter 7 Professional Skills for International Business Negotiation
    • 7.1 Skill of Talking
    • 7.2 Skills of Asking and Answering
    • 7.3 Skills of Body Language
    • 7.4 Application of the Body Language in Negotiation
    • Case Study
    • Exercises
  • Chapter 8 International Business Contract Negotiation
    • 8.1 Conclusion and Guarantee of a Contract
    • 8.2 Modification,Termination and Assignment of Contracts
    • 8.3 Authentication and Notarization of a Contract
    • Case Study
    • Exercises
  • Chapter 9 Personal Styles and Negotiation Modes
    • 9.1 Negotiators’Personal Styles
    • 9.2 Negotiators’Personal Styles and AC Model
    • 9.3 Personal Styles vs. Negotiation Modes
    • 9.4 Application of Personality Checks
    • Case Study
    • Exercises
  • Chapter 10 Different Cultures and Business Negotiation
    • 10.1 Definition of Culture
    • 10.2 Cultural Change
    • 10.3 Negotiation and Conflict Resolution Across Cultures
    • 10.4 Cultural Dimensions and Negotiation
    • 10.5 Business Negotiating Styles of Different Cultures
    • 10.6 Cross the Cultural Gap
    • Case Study
    • Exercises
  • 出版地 臺灣
  • 語言 繁體中文

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